When she’s not fighting for the drunken Elephants in India the incomparable Paris Hilton shills for Rich Prosecco’s Champagne in a Can, which is exactly what it sounds like.

The campaign ad shows Hilton naked, covered in gold, in the Mojave Desert. That’s hot - literally.

Not much to report here, other than Champagne in a can has existed for a long time, even before Sofia Blanc de Blancs of the Coppola winery. Long live the original champagne in a can.